Advertising Theory and Where it Falls Short

There are many theories in Advertising, which we learned in MBA school, yet many fall very short in the real world, where there is competition, changing demographics, intense adjusting of consumer buying behavior and so many more methods of advertising than ever before.

Textbooks

Indeed it is truly amazing that the MBA textbooks can keep up with it all and really they can’t. If you wish to stay up on what is new in advertising you really need to read the research data and white papers on the subject and how the Internet is changing and evolving. For instance AdSense at Google did not exist during the last reprint of college textbooks in advertising and even it is evolving once again you see?

There are so many changes and well I hate to break it to you MBA’ers out there, but I am simply not so interested really in any of your guff, you see I built a small car washing empire and never used the conventional marketing or advertising venues. We built the largest mobile car wash company in the world, without blowing our money on the MBA advertising methods.

In fact I use to be an avid reader of “Advertising Age” yet even so I could have easily re-written a third of those articles with a reality check. No, I am not bragging, but rather trying to get you to think on where advertising theory so often falls short you see? Consider all this in 2006. And no you cannot reprint this article for you next MBA Textbook.

Advertising Theory and Where it Falls Short

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